Check out Qualman's blog at http://socialnomics.net/
The above book is written from a marketer's point of view but it does go deeper into how social media is changing citizens' and consumers' expectations about transparency and communication in personal, academic, and professional levels.
He basically draws a distinction between two practices organization cant' live without: listening to the social web for citizens' and consumers' insights and creating a system by which citizens and consumers can offer insights in way that is beneficial to the purpose and functions of that organization.
He does not however, get into a sense of methodology but simply offers a list of dos and donts with compelling facts and figures to back it up.
The next step is to create a methodology (a marketable methodology) for navigating the social web. In this case, providing organization with a system of listening for feedback and providing organizations with a system that compels feedback. The former is citizen and consumer side, and the latter is organization side.
In the creation of these systems, the citizen/consumer becomes a user. In which, case usability of these system becomes significant. This is where the professional writer/technical communicator comes in. We understand how to analyze user needs and create user-centered systems. So, users accomplish the tasks they wish to accomplish (praising, complaining, recommending, questioning, inquiring, etc.), and organzations get what they need (citizen/customer feedback).
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1 comment:
John: Thanks for reading my book, Socialnomics! Thanks for taking the time to review. I agree with your recommendation on the next step is creating methodologies that companies can use to strategically align personnel and efforts around social media.
Thanks again and best of luck!
Erik Qualman
Author of Socialnomics
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