Biggy Bob is a great listener

I have been reading "Socialnomics" by Eric Qualman.  In book he describes how angry customers would post nasty messages about bad services they had with particular companies.  Good companies search blogs and Facebook and Twitter for feedback on their service.  Biggby Bob, pseudonym for the CEO of Biggby Coffee, is one of the best listeners on the web of social commerce.  I decided to test this posting a message on my Twitter page for sole purpose getting a response.  I stated that "You know: I never had Biggby Coffee, and I have been in Lansing for over a year. And I love hot chocolate!" Biggby Bob responded in about an hour:  "Go to BIGGBY!"  

This is good social media strategy.  Check out his website for more on Biggby Coffee.