Genre Systems and Health Care

I'm sure everyone has seen the numerous videos on YouTube of the Tea Party's, the town hall meetings, and other responses to current politcal and cultural environment of the United States.  This post is not here to offer sentimentent on any side of the debate.  Rather this post is an attempt to state a methodology for tracing these complex genre systems that seeming arise out of thin air without any sense of control or discourse.  

Besides videos, you can live the discontent on Facebook (Nation Wide Tax Day Tea Party, Americans Against Obamacare, Universal Health Care),  blog posts (The Obamacare Story you Won't Here, Obamacare and Redstate Democrats, America's Re-Tea Party, Ezra Klein), and even Wikis (Conservapedia on Obamacare )

The idea is that this discourse is bloated and chaotic. There are so many forums in which texts are produced that having some sense of control over the issue is near impossible. Don't forget, I tapped the tip of the surfaced part of the iceberg with the examples that I presented.

So, the issue is this: how does one create a an effective social media plan for any instance with any company or organization knowing full well that putting information on the web is like throwing a message in a bottle and dumping it in the ocean with the expectation that you can choose who that message goes to and how it will be read and used.

In addition, when information is put online, anything could happen to it. Even if an organization does months of research into creating a social media system, that does not mean they will have complete control over the system (how it functions, what media will be used, and so on), and they will not have control on how the information will be transplanted in other online systems.  

Part of my research will include how an organization can create an effective genre system that works for them instead of against them. More posts on this later.