Developing a Methodology

Looking at Social Media communication plans as a dealing with interacting genre sets can help create that plan.  In combination with activity theory, there could follow an effective set of practices for implementing a social media plan and for measuring its effectiveness (more on this later).   

The plan for this project would be to develop a methodology for implementing and maintaining and social media plan for any particular organization.  The next step would be to analyze an organization actual uses of social media and determine their strengths and weaknesses.