The Social Media Organization

The Social Media Organization: "

I have a tendency of over simplifying things in my head. It makes life easier that way. Below is a list of what I call a social media organization and represents various job functions in the enterprise, with one or two phrases describing each. Here is a more thorough description of each of the social media roles.

• Social Media Strategist: defining strategy, little to no execution


• Community Manager: Customer facing,direct engagement with end users, face of the company


• Social Media Manager: hybrid role; and may define strategy as well as execute


• Public Relations: influencing external bloggers, blogging


• Social Media Metrics: measuring social media, both on & off domain, reporting


• Legal: ensuring FTC laws or followed, providing guidance on user generated content on corporate domain


• Privacy/Security: protection of online corporate assets, privacy law enforcement


• Customer Support: respond to customer issues on the social web


• Ad Sales: selling ad space within a social network or community


• Employees: social participation on behalf of a company, not measured and done in the free time

Depending on the size and culture of the organization many of the above job functions may be shifted around. Does this make sense?  Am I over simplifying it?

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